Google notice to Swiggy and Zomato for play store violation over IPL-based cash back games

Swiggy and Zomato

Zomato is associate degree Indian edifice soul and food delivery start-up based by Deepinder Goyal and Pankaj Chaddah in 2008. Zomato provides data, menus and user-reviews of restaurants in addition as food delivery choices from partner restaurants in choose cities. And Swiggy is India’s largest and highest-valued on-line food ordering and delivery platform based in 2014. Swiggy is predicated in metropolis, India, and as of March 2019, was operational in one hundred Indian cities. In early 2019, Swiggy had swollen into general product deliveries below the name Swiggy Stores.

Swiggy and Zomato Receive Violation Notice from Google

Zomato, Swiggy sent Google notices for IPL promos ‘violating’ Play Store norms. Zomato representative aforesaid that the corporate are replacement Zomato Premier League with another promotion by the weekend. Therefore, Food delivery apps Swiggy and Zomato have stopped all the cashback-games associated with sports on their platform. Thanks to this each the businesses received notices from Google stating that the in-app gamification feature utilized by each platform violate its Play Store pointers, multiple sources told ET and Zomato confirmed the event to ET and termed the notice “unfair”. Consistent with Google, the food delivery apps were violating the policies associated with sports card-playing of Play Store.

According to the report, these notices were sent to Swiggy and Zomato days once Google removed the popular Indian on-line payment app Paytm from Play Store. The search big gave a similar reason of policy violation for removing Paytm from the Play Store. Swiggy and Zomato were conjointly promoting sports-betting by cashback and discount promos since the IPL 2020 began.

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Gurugram-based Zomato confirmed that it’s received a notice from Google. “We believe that the notice is unfair, however we have a tendency to area unit satiny low company and have already realigned our business strategy to accommodates Google’s pointers,” within Sport quoted company’s representative. “We are replacement Zomato Premier League with a lot of exciting program by this weekend.”

There are unit several corporations that keep company with gamification options to carry the engagement of the shoppers throughout the continued Indian Premier League (IPL 2020). Zomato has introduced associate degree in-app game feature referred to as the Zomato Premier League that permits users to predict regarding the IPL matches and earn rewards.  Swiggy, on the opposite hand, came up with Match Day Mania offers below that the corporate is giving up to 500 off, earn Swiggy cash, and cash back offers from Swiggy.

“There could be a lack of clarity since Google Pay platform is additionally active and offers cash back,” the report quoted a political candidate at one amongst the companies that received the notice from Google. “We don’t permit on-line casinos or support any unregulated gambling apps that facilitate sports card-playing. This includes if associate degree app leads customers to associate degree external web site that permits them to participate in paid tournaments to win real cash or money prizes, it’s a violation of our policies,” Google aforesaid during a journal post.

The question for everybody is seeking answers is why Google isn’t directly ban the apps that area unit directly associated with on-line sports card-playing, why it’s targeting the apps WHO area unit promoting and conjointly providing rewards to the customers

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