Truecaller’s New “Call Reason” Feature!

Truecaller recently added a new feature that lets you know the purpose of the call you receive. This new feature is called ‘Call Reason’, which will allow the users to set a reason for any specific call so that the receiver on the other end might easily get apprised if the call is personal, business-related, or urgent. Truecaller is available for both Android and iOS platforms. After a new update, users who have the Truecaller app installed on their phones can know if a particular call is urgent, personal, or business-related just by reading the stated reason displayed on the screen of the phone.

Upon the release of the latest features, Truecaller said in a blog post, “We’ve been seeing tweets and messages from you telling us that you wanted to know why people were calling. It’s clearly a great idea, so we made it happen.” Aside from regular callers, businesses will be able to use the Call Reason feature on Truecaller to set a customized text before every call. This would help increase engagement with their customers, the company believes.

Next year, Truecaller is planning to extend Call Reason to its priority customers and verified businesses on the platform. It will also be available to businesses using cloud telephony services. The Call Reason feature on Truecaller will be initially rolling out to all Android users starting today, though it will also debut on iOS early next year.

As spammers may try to leverage the new feature to falsely convince people to attend their calls, Truecaller said during a media briefing that it would use its existing spam and scam protection algorithms to limit any abuse. The company also underlined that it didn’t see the reasons being sent through the Truecaller app and keep them private between the callers and recipients.

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