Microsoft wants to build more partnerships with Chinese developers in a bid to catch up with Sony’s ventures

According to a recent source, Microsoft regrets missing out on Genshin Impact. Also, it is now speeding up its search for a similar game in China. According to rumors, Microsoft aims to expand its relationships with Chinese developers since it is to catch up to Sony’s forays into the market in China.

Industry insiders informed Reuters that Microsoft is negotiating with both large and independent developers to add titles to Game Pass. According to reports, Microsoft’s aim for growth results from its success. Sony had a relationship with Genshin Impact and its creator, miHoYo.

Comparison with MiHoYo about Microsoft

Microsoft is searching the Chinese gaming market for titles. It is comparable to MiHoYo’s free-to-play open-world action-RPG Genshin Impact. Hence it is after the game’s popularity on the PlayStation and other platforms.

It has been said that Xbox regrets missing out on Genshin Impact. Early in the creation of Genshin Impact, Microsoft reportedly had discussions with the developer MiHoYo.

But it was unable to agree. Microsoft is reportedly developing a specialized team to scour the Chinese game industry for new games and creators because it regrets missing out on the action RPG. According to reports, Microsoft is making large financial offers to independent studios.

Microsoft powers up search for Chinese gaming hits in race against Sony - The Hindu

Claim by an Insider

One insider claims that Microsoft talked to miHoYo early in Genshin Impactdevelopment. But did not negotiate an agreement. According to a second insider, the business regretted missing out on Genshin Impact. Because Sony made a lot of money, it is anxious to avoid making the same mistake again.

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Microsoft seeks Chinese gaming hits to take on Sony | Free Malaysia Today (FMT)

Genshin Impact

For comparison, Genshin Impact has reportedly grossed $3.7 billion on mobile in the two years since its introduction. They were falling just short of the $4 billion forecast initially back in May. PlayStation consoles, personal computers, and mobile devices all do Chinese creators claim. 

It also claims Microsoft’s agreements appeal to them. Because of the company’s big money offers, its desire to include multiplayer, cross-platform games in Game Pass. 

One executive claimed in an interview with Reuters. Microsoft gave their company a much bigger deal. The deal is to create a follow-up to what they had gotten for placing their last game on Game Pass. 

Microsoft is getting in touch with numerous studios in China, according to Luo Zixiong. Luo was the chief executive of Recreate Games. The upcoming Xbox exclusive Party Animals.

Microsoft is likewise looking to increase the number of western studios. At the same time, regulatory agencies throughout the world continue to evaluate the acquisition of Activision Blizzard. Although it has received approval in Brazil, the second phase of studies has just started in the UK.

Stay tuned for future updates!

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